Über mich
Skills
Projekte
Mental Spa Retreat
Auftraggeber:in ·
The Project
Develop Brand, Product and Communication (Service/ID/Strategy/Comms.)
My Job
As freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live.
With OKR Workshops, Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Currently defining the Brand Strategy and ID, next step will be the Comms Strategy.
EVERSYS
EVERSYS
The Project
Develop an innovative and inspirational Global Brand Strategy Model
My Job
As freelance Strategy Director and Design Thinking Coach leading the current brand status into a sustainable global Brand and transfer into the De’Longhi Brand Process.
Facilitate a Design Thinking Workshop, leading a small team and developing the Brand and Product/Portfolio on every level. Defining a future driven Positioning and Value Proposition Canvas. Currently defining the global Brand Strategy and Brand ID and OKR.
Startup in the course of formation
Auftraggeber:in ·
The Project
Develop Brand and Product (Service/ID/Strategy/Comms.)
My Job
As freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live.
With Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Working with OKR, Business Model Canvas and Value Proposition Canvas or the MVP Experiment Canvas. Currently defining the Brand Strategy and ID.
DIM International
DIM ·
The Project
Developing the international Brand/Marketing Strategy DIM Paris
My Job
As freelance Strategy Director and Design Thinking Coach leading the transformation of the current brand status into a Digital Native brand with Design Thinking.
Developing the international Brand/Marketing Strategy (Digital, UX & Comm) and bring it to life within the different units. (Retail, e-com, SoMe). Facilitation of different Design Thinking Workshops in Paris with stakeholders and staff. As OKR Coach consulting the Management in Change Processes.
Beiersdorf, Nivea
Beiersdorf ·
The Project
1. Sustainability Campaign development 2. Purpose Brand Campaign development
My Job
Senior Global Communication Lead at the client site. On-strategy campaign development and project management. Leading a big team of experts out of Media, PR, Creatives, Strategists, R&D and Consumer Research. Sparring on writing Strategy Concepts and Creative Work.
Billiger-Mietwagen.de
noga, Berlin
The Project
Development of a new positioning and rebranding of the brand based on Consumer Insight.
My Job
Analysis of competitors, market, consumers, trends and communication. Find out old and new key drivers and insights for Billiger Mietwagen. Finding white spots in the competitive environment. Development of a questionnaire for a consumer survey and evaluation and analysis of the survey. Based on the results, work out a new positioning. Advisory support for the rebranding.
GLOBUS
VORN Strategy, Berlin
The Project
Development and conception of internal brand communication. Focus on brand ambassadors / employee training
My Job
With the help of the newly developed Brand Strategy, the new brand promises are made known in the company via brand ambassador concepts. Make the innovations (vision, essence, positioning) tangible. Development of workshop formats in which the brand ambassadors are trained in-house.